This was part of a creative challenge to design the identity for a childrens clothing brand.
My interpretation of this was for a business which launched during the pandemic in 2020. So I’ve incorporated the rainbow and sunshine into both the logo and brand pattern to reflect symbols which are synonymous with that time.
I experienced first hand with my little ones how much they missed their friends and family during the lockdowns. And also how they’ve missed out on a big chunk of time practising those social skills that is normally such a big part of their development in those early months and years of life… so with that in mind, as part of this branding I wanted to also introduce a sub-brand to dedicate to a social area within the store…. so I created the “Toddle Together” sub logo! This would be the logo for a community space for parents with young children to meet and socialise within the store setting.
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