NEXT

ART DIRECTION

These seasonal spreads were created for Next with photography which I specifically art directed to promote childrenswear outfits for Autumnal weather in Australia.

I started by creating a moodboard of ideas and sketching out potential layouts. Then I worked alongside the commercial and product teams to select which items to include in the shoot. I was also on set during the photography session to assist with the process and to guide the photographer to produce these final images.

Once edited, I then used the photographs to create the final spreads and emails.

LET'S WORK TOGETHER

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