The Brief: "To create a brand identity for an up-and-coming clothing fashion brand. Their mission is to make you stand out against the crowd and bring out your personality through their clothing!”

I created two logo versions and added the “As unique as you.” tag line. Having two logo lock-ups means you can choose which one to use depending on the space you’ve got available!   


Using a pattern as part of your branding really brings out the personality of your business and makes you stand out from the crowd! The ethos of this brand instantly made me think of a fingerprint to represent the uniqueness that was part of their core values! So I used that as my inspiration for the main pattern! This could be used on tissue to wrap their clothing or on packaging boxes, paper bags, swing tickets, business cards etc etc!


I can create a unique brand identity for your business!