BUD & BLOOM

BRAND IDENTITY

This branding is for a florist called Bud & Bloom. I love playing around with how letters in a logo can interact, I enjoyed incorporating the ampersand into this one! I designed the logo so that the ampersand can then also be used as a brand mark too.

I also created some packaging ideas and a “Care Card” to put in with bouquets delivered by the florist. I took a small element from the logo to create the brand pattern and went with a bit of a retro vibe that I felt suited the colour palette set out in the brief! 

 

In a brand guidelines package, I always like to include suggestions for the style of photography that will support the logo and patterns which I’ve created. For this brand, I wanted the photography style to be really subtle and delicate to compliment the style of the logo. The photograph and logo combination I created could be used on a website or app, or on business cards or as a bouquet “care cards”.

Credit: Image of Roses from unsplash.com

Original mock up files from @creatsyofficial and @noissuecreatives

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