LOGO REFRESH & CATALOGUE DESIGN
Anthony Peters are a fantastic local company who design and manufacture original art products for young children and supply educational catalogues and art & craft retailers all over the world.
This project included a logo refresh, catalogue design, illustrations and a huge focus on colour!
I love the ethos behind the quote about colour shown further down! So I wanted to help reflect the importance of this in their logo. The coloured dots were in the original version but they were very open to new ideas so I suggested a new palette of more muted shades.
I then recommended allocating each dot colour to a specific product area which could then be used to help with navigation throughout the catalogue! These pages are currently under wraps, but I should be able to share them with you very soon!